How you can improve your webshop!
How can you improve your webshop/webshop? In this article we give a number of tips to get more orders and visitors to your webshop/webshop.
If you have a professional webshop, it does not mean that it will be a great success. You have to think beyond just the webshop. In principle, how could you get more orders on your webshop. For example, by showing the products you sell on the home page, so that they immediately catch the eye of the customer. Another point is customer review, let your customers write a review on the products you sell. Most online shoppers want to feel good when they order something. They now transfer money to you in confidence that things are going well.
The ordering process
Keep the ordering process as simple as possible. Of course nobody wants to spend 20 minutes on an order. Therefore, make it as simple as possible by, for example, only having two or three simple steps so that the customer can place his order quickly and cheaply. Of course, the most important thing of all is that the professional webshop must look good, for example by means of a well-structured menu and a beautiful logo, in other words, the professional webshop must have a nice appearance.
Surprise your visitors
What also helps a lot is surprising your visitors, for example with discounts. Or give a gift with a certain purchase amount, for example you can also let visitors not pay shipping costs. This appeals to customers with nice surprises, so that you get more buying visitors to your webshop/webshop.
Easy to find
Be easy to find all over the internet. Once your webshop/webshop is online and ready for use, you naturally also want it to be easy to find. In other words, if someone is looking for a product, they will see your webshop/webshop. But how do you ensure that, and what do you have to do to make your webshop/webshop easy to find. Google's selection criteria change regularly and are therefore almost impossible to trace. Google always looks at the convenience of the visitors, so make sure that your webshop / webshop is user-friendly. User-friendly means that the webshop/webshop is easy (clear menu, structured website, etc.). Unique images and relevant titles for your products also rank high on Google.
Outside the internet
To get more orders on your webshop/webshop, it doesn't mean you should only focus on the internet. The internet is of course the most important thing there is. But you also have to advertise yourself outside the internet, for example you can make flyers with your webshop / webshop and start distributing flyers. You can also put an advertisement in the newspaper or an advertisement on TV. And 1 of the most important points there is, that is word of mouth, make yourself bigger than ever.
The return process
Be very clear in the return process, what customers find very important and you yourself as a webshop owner. Is that the return process is clear and easy. If the customer is not happy with the product he ordered from the webshop, the customer naturally wants to return the product as quickly and simply as possible and get his or her money back. Therefore, always be clear about the conditions for returning a product and the return process.
A search bar
Include a search bar in your webshop. This makes it easier for visitors to find a specific product to their liking. Visitors who use a search bar are often the customers who actually buy something, because they already know what they want. Of course you can also learn a lot from the visitors who use the search bar. This way you can of course analyze the words that they look up and you can put the most searched product on your home page, for example.
Prices with the competition
Compare your prices with those of the competition, of course every shopper does not immediately go to the first webshop they see. They look around and remember the price. As soon as they have visited other web shops, they naturally order from the cheapest site they have found. Therefore, take a look at the webshops of your competitors with the same or similar articles/products of yours. And if you are therefore the most advantageous webshop, you will receive more orders in your webshop.
related products
Show related products on the detail page of each product you have for your customers. Which of course means that customers will continue shopping and not just stick to 1 product. As I mentioned earlier, you can also give a nice discount '2nd product 20% discount' for example.
Blogging
Start blogging on your webshop / webshop or other websites, blogging has been very underestimated by many people, companies, etc. in recent times. What does a blog do? A blog gives a face to your professional website or webshop/webshop. You can do a lot on a blog, you can of course share your knowledge, answer questions from customers, for example, and you can give your webshop a personal touch. Blogging is a good way of self-promotion, especially when your competitors don't use blogging, so you can be one step ahead of them!
Newsletters & social media
Share your actions and knowledge through newsletters and social media. Ask your visitors if they want to sign up for your newsletter, facebook, twitter, linkedin, instagram and all kinds of other social media channels. Share all the promotions that your webshop/webshop has, all types of discount promotions in the month of December, for example. But you can also share informative promotions here, for example a move or a product that is no longer in stock.
A top service
The most important point of all is that you must provide a top service for everyone who comes to shop at your online store. Of course you want to keep the customers who visit your webshop, so make sure that they receive top service for a good experience. So that they come back for a second time and can inform several people with nice and good reviews about your webshop.
I hope you enjoyed this article a lot and learned a lot too!