5 search engine optimization tips for your webshop
Search engine optimization plays a major role in the findability of your webshop. Do you want to optimize the findability of your webshop? In this article we give you tips on how to best approach this.
Searchmachine optimalisation
Search engine optimization (also called SEO) is about a website or webshop that you will optimize for search engines, such as Google. Good SEO ensures a better position for your webshop in, for example, the Google search engine. If you have a better search engine position, this means that more people will automatically come and that often also results in more turnover.
Good optimization tips
There are several steps you can take to ensure a better position in the search engines. A page of your site consists of HTML, Hyper Text Markup Language. This HTML consists of several elements. If you optimize the content of the page, the website or webshop will be found much better in Google. What else can you do?
- Text on a website or in an online shop is important to be found better. If the text is unique and well constructed, the search engine can more easily estimate where the page should be found.
- An important keyword from the web page should be placed in a title of the page. This actually makes sense, because you can see at a glance what your page is about and that is important for Google. The search results also adopt the title. If you provide a clear title, you will entice visitors who are looking for the keywords to click on your page.
- The structure of the text is indicated, among other things, by the headings. If your page has good headlines, it is easier to read and it is also more searchable for Google.
- Google cannot read images, but it is important that images are added to the page. The images improve the quality of the page. You can also add a description to an image (Alt text), then indicate what type of image it is.
- If you want to emphasize certain words, you can place them in bold or italics in the text.
- Pay attention to the meta description of the page because it has little effect on the rankings of your web page in the search engine. But if a meta description is relevant, Google will include it in the search results. If the meta description is good, it will improve the quality of your results in the search engine. The website will therefore also attract more visitors.
- You must always monitor the quality carefully in the webshop. If a page adds little to visitors, Google will also ignore it. This can also make the good pages less visible. Sometimes it is better to make one good page than six pages that are not good.
- You need the internal links to be findable in Google. It is best to ensure a good navigation structure. Also make sure that you refer to other articles or descriptions that are relevant within your own website. Make sure you avoid too many links and content in your footer.
- Be careful and always use a professional hosting provider.
- Provide a catchy and short domain name that contains the most important keyword.
Optimize your webshop
You have a webshop and of course you want to be found easily. Your goal is to attract as many potential customers as possible and sell products. How can you optimize your webshop? It is of course best to have this done by an online marketing agency . But we will give you five tips so you can get started right away!
- Scan your website and pay attention to the product descriptions. Are all descriptions unique? Sometimes it is easy to apply a description of a brand, but that is not unique. Therefore, make sure that you create the product descriptions yourself and that this sets you apart from your competitors.
- Images often appeal to visitors and are also important for the webshop. This gives visitors an idea of a product. You can provide every image with an original ALT text (text instead of image) and that is good for Google. You can name a product here and the brand name, for example.
- When customers have purchased a product from you, you can ask them to post a review about a product they purchased. The search engines see this as User Generated Content. This allows you to score higher in a search engine such as Google. Potential customers can also use these reviews to decide whether to purchase a product from you.
- Simple URLs (uniform resource locator) are important, this applies to category pages and product pages. You will use a word or several keywords (a combination) that belong to your webshop. You must give every web page an original title (the meta title can be seen in the Google search engine, which customers see immediately). The meta description is also important for every page. Make sure that each page has a short description, because this gives a short description about the item and you can also mention the name of the item or the brand. A call to action can also be included, this ensures that people are encouraged to view your webshop.
- Links play an important role in the search engine optimization of your webshop. If the internal link structure is good, then that is the start of your webshop. The value of your webshop can be divided into all pages and your visitors can further explore what you have to offer them. This increases user-friendliness. Please note that the internal links are optimized and an anchor text must also be added together with a title tag. The search engines will also look for backlinks to determine the position of your webshop for the search engine. You can get valuable backlinks by, for example, guest blogging, mentioning meaningful information or by using social media. You could announce promotions, for example.